
The programme develops the skills that are required in order to strategically and successfully influence the overall cybersecurity posture within an organisation, in order to develop an appropriate level of protection against predicted cyber threats.
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The curriculum for this course in digital marketing focuses on improving targeting, personalisation, and creating a consistent cross-platform brand story. Through practical projects, students will delve into web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing.
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